The Client:

Active Rx is a strength therapy and physical therapy center for seniors. They are medically focused and take a scientific approach, especially in strength training, where they set measurable goals for improvement. The goal of Active Rx is to help seniors remain or regain independence. In addition to therapy, the center offers senior oriented fitness classes and has a strong community feel.

The Pain:

Most of Active Rx's business comes from referrals, mainly doctors with some patient referrals as well. Many people dismiss therapy, even when referred, because they see it as an added expense they don't want to pay. However, in the long run, the strength and independence patients gain through therapy with Active Rx helps save them money on future medical bills. The center was having trouble reaching their target market with traditional marketing pieces due to these apprehensions and that is when they came to FiG for a plan of action.

The Project:

FiG will be performing a marketing audit including:

• Market research

• Competitive audit

• Target market analysis

• SWOT analysis

After the marketing audit is complete, FiG will put together a comprehensive marketing plan with methods methods of distributing the message to the defined audience specific to Active Rx.

If you need an action plan when it come to marketing, contact FiG! We can help you define your audience and determine the best methods to reach it.