With costs this year as high as $4.5 million for 30 seconds and spots selling out months in advance, our hopes were high, and there were a few brands we felt saved the day.
Top Ads of Super Bowl XLVIII
Coca-Cola – It's Beautiful
Probably didn't think this one was going to cause such an online/social media meltdown, did you Coca-Cola? Well, me either. Watching the game at a local establishment, this ad came on and the crowd, literally, went wild (and soon followed with a U.S.A. chant). This was one of my favorites, capturing the diversity of America beautifully, because we are supposed to be a melting pot aren't we? Whether intending to or not, they also perfectly play into the American spirit that come along with the Olympics beginning in just a few short days.
Budweiser – Puppy Love
We're suckers for Budweiser ads and this year was no different. A puppy, a horse and a well chosen song makes for yet another classic. Keep them coming Budweiser...
Hyundai Genesis – Dad's Sixth Sense
Subtle, but I think Hyundai nailed it. A little humor, incredibly relatable, and only 30 seconds, it was sweet and to the point. Nicely done.
T-Mobile – No Contract
We couldn't help but like this one. Great play on former Bronco, Tim Tebow's lack of contract – why would he want a contract when he can do so many things without one? Very entertaining.
Chevy – Romance
Sticking with their “a man and his truck” theme, this one was certainly good for a chuckle during an otherwise not very funny game. (We also liked their second spot supporting World Cancer Day).
Which were your favorites, or least favorites? Share in the comments below, we'd love to hear from you!