Monday, 23 November 2015 09:55

Measuring Your Brand in the Marketplace

It's been a conundrum for retailers and marketers for generations. How do you measure your marketing spend in relation to the value consumers place on your brand and your market share?

Fall River Consulting Group is now Fall River Employee Benefits, and that's not all that's new. FiG was selected as the Denver internet marketing company to redesign their website and create a tagline to reflect their new brand position.

Thursday, 29 December 2011 05:56

New Client - Belay Communications

We, at FiG Advertising + Marketing, are pleased to have been selected as the internet marketing company of choice for Belay Communications' website redesign. Their current site fails to reflect the quality of PR campaigns they generate for their clients. There are many Denver internet advertising companies out there and we think it's safe to say that Belay made the right choice.

Thursday, 29 December 2011 05:29

Creating Pinterest In Your Brand

Pinterest is the newest social media platform that presents added marketing opportunities for your brand and business. This new self-expression site encourages users to start conversations and trends by “pinning-up” their interests and images on a virtual bulletin board. With over 420 million page views to date, its popularity continues to rise since its inception in March 2010.

With the dominating presence of social networking sites such as Facebook and Twitter, many people are struggling to keep incriminating photos offline. At least that's what Del Norte Brewing Company is banking on with their recent promotion.

Wednesday, 14 December 2011 02:32

Marketers Have More Control With The New Twitter

Twitter has finally caught up to Facebook and Google+ by introducing their new branded pages late last week. These updates allow companies to better manage their online campaigns. Currently only 21 companies have access to the new feature, but Twitter will be going public with this in the coming months. The new Twitter gives marketers more control over their company's brand page and addresses one of the major drawbacks of marketing on Twitter, impermanence.

Wednesday, 07 December 2011 01:58

Ad of the Month-Nando's Dictators

Let's take a look at an ad you might not have seen. The Chicken Chain Nando's gets attention with this South African spot. The ad shows Zimbabwean President Robert Mugabe at an empty dinner table daydreaming about the good old days he's had with former dictators. We're not talking about state dinners and UN meetings as he flashes back to an AK-47 water gun fight with Muammar Gaddafi and recreates a scene from Titanic with Idi Amin among others including Suddam Hussein and Mao Zedong.

Wednesday, 30 November 2011 02:07

More Mobile Phone Marketing Tips

Smart phones are ubiquitous which presents a serious opportunity for Marketers. Intuition might have you using the same methods as with web banner ad placement that are served up to a desktop computer, but before you start spending money aimlessly there are a few things you ought to know.

Industry news: online media isn't going away, and like most things online it's just becoming more fragmented. Netflix continues to lose relationships with studios for streaming content, Hulu only works with certain media groups, and YouTube has been denied shows by most TV production companies.

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