What Will Unroll.Me Do To Email Marketing Strategies?
A revolutionary new email marketing tool could change the way that digital marketers, like FiG, utilize email for marketing purposes. We'll dive briefly into the ins-and-outs of this new tool.
Social Media Generation Gap?
This Monday, J.J. Colao of Forbes published a feature that really hit the nail on the head on how Snapchat potentially has an upper hand on Facebook.
New Client: Bruce Peterka LLC
We are happy to announce the newest client of FiG, Bruce Peterka LLC! We'll be assisting this business with website development and other digital marketing needs.
New Client Announcement: Primeflex
As our company grows, we take on more clients and we're very proud to announce the newest addition to our client list: Primeflex.
Patagonia Marketing - Crazy or Genius?
If you happen to follow the brand Patagonia or have been paying any bit of attention to the business news headlines in the past month, you’re aware their brand is causing quite the shake-up. Patagonia is daring to be different in the retail world – where high-end apparel reigns and the consumer mindset of wanting the “newest” and “best” products is practically universal.
Case Study: Denver Community Credit Union Adwords Campaign
The month of October brought about many new projects to the FiG team, but one in particular was starting an entirely new Google AdWords campaign from the bottom-up for Denver Community Credit Union.
Is the Term “Social Media” Outdated?
Have you ever stopped to really scrutinize the phrase “social media?" We've been using the terminology for years (coined in the 1990s at AOL according to Forbes), but think about how much the meaning of it back then has changed with the use of social platforms throughout the years.
GE's #6SecondScience Vine Campaign
Thanks to General Electric, science enthusiasts worldwide were able to participate in a virtual science fair earlier this August. For months now the company has been promoting quick six second snippets of science-related videos using the hashtag #6SecondScience.
Baby Boomers Still Choosing Desktop Over Mobile
Recent studies reported by eMarketer show baby boomers are still favoring desktop internet interaction over mobile. But boomers tend to have large spending potential, and marketers need to react to this behavior when positioning a product towards this particular generation.