A revolutionary new email marketing tool could change the way that digital marketers, like FiG, utilize email for marketing purposes. We'll dive briefly into the ins-and-outs of this new tool.

Thursday, 09 January 2014 08:05

Social Media Generation Gap?

This Monday, J.J. Colao of Forbes published a feature that really hit the nail on the head on how Snapchat potentially has an upper hand on Facebook.

Tuesday, 07 January 2014 04:57

New Client: Bruce Peterka LLC

We are happy to announce the newest client of FiG, Bruce Peterka LLC! We'll be assisting this business with website development and other digital marketing needs.

Thursday, 19 December 2013 06:30

New Client Announcement: Primeflex

As our company grows, we take on more clients and we're very proud to announce the newest addition to our client list: Primeflex.

Wednesday, 27 November 2013 04:38

Patagonia Marketing - Crazy or Genius?

If you happen to follow the brand Patagonia or have been paying any bit of attention to the business news headlines in the past month, you’re aware their brand is causing quite the shake-up. Patagonia is daring to be different in the retail world – where high-end apparel reigns and the consumer mindset of wanting the “newest” and “best” products is practically universal.

The month of October brought about many new projects to the FiG team, but one in particular was starting an entirely new Google AdWords campaign from the bottom-up for Denver Community Credit Union.

Friday, 20 September 2013 08:38

Is the Term “Social Media” Outdated?

Have you ever stopped to really scrutinize the phrase “social media?" We've been using the terminology for years (coined in the 1990s at AOL according to Forbes), but think about how much the meaning of it back then has changed with the use of social platforms throughout the years.

Wednesday, 21 August 2013 11:01

GE's #6SecondScience Vine Campaign

Thanks to General Electric, science enthusiasts worldwide were able to participate in a virtual science fair earlier this August. For months now the company has been promoting quick six second snippets of science-related videos using the hashtag #6SecondScience.

Recent studies reported by eMarketer show baby boomers are still favoring desktop internet interaction over mobile. But boomers tend to have large spending potential, and marketers need to react to this behavior when positioning a product towards this particular generation.