What Makes one Social Media Platform Better for Business than Another?
Before you outsource your social media to another company, it's important to think about which social media channels are worth your time. You need to know which apps and platforms will likely drive the most traffic to your site, as well as which ones are used most by your prospective customers.
Social media channels vary greatly from one another, but they share many commonalities too. Facebook is often the first target for social media campaigns as the platform attracts more than 1.5 billion daily active users. Depending on your audience, there are several different social media networks that you may want to consider outside of Facebook, including Pinterest and Instagram, but also LinkedIn and others.
To decide which social media networks your business should focus on, you first need to consider your typical clients. Who is your target audience? Who are you trying to reach with your content? If you’re a B2B business, then LinkedIn and Facebook are likely your best bets. But, if you’re a B2C business, you have many different options at your fingertips.
How Denver Social Media Services Can Benefit You
There are a few social media services that an advertising and marketing agency, like FiG, can offer you. These include things like:
- Strategy planning
- Account creation, branding, and management
- Organic content creation and publishing
- Paid advertising
- Research and analysis
- Education and consulting
- Campaign and community management
Using any and all of these services can benefit your small business by increasing your customer base, engaging current customers, and building brand awareness in numerous ways. Content strategies, for instance, ensure that clients have a clear plan and an idea of what's going to work for them. Our social media marketers at FiG develop and optimize social media content strategies by continuously researching our audiences and social keywords, and testing different types of content across various networks.
Brands need to create content that’s engaging and encourages people to share to help them spread their message. But many small businesses are far too busy to think through the strategy of their social media and create the content all on their own. That’s why many small businesses rely on the expertise of marketing professionals for their social media in Denver.
Our team of digital marketing specialists can help you develop and implement a robust and effective social media marketing strategy that opens the lines of communication between your small business and your target audience.
Get Started with Denver Social Media Services Today
At Real FiG Advertising + Marketing, we use rigorous social listening strategies to keep up with industry trends and consumer interests across the various social media platforms. We help businesses promote their services and products through social media by producing relevant content for their target audiences. And alongside our organic social media management, we can create effective social media advertising strategies to support your growth goals.
Make the most of your online marketing strategy today and contact FiG.