The organization offers secure document shredding and recycling to businesses and residences in the Denver metro area. We were honored to have the opportunity to update Bayaud's website so that more people can learn about the great work they do.
FiG's Website Design Approach
We took a very strategic approach to redesigning Bayaud's website. Throughout the entire process, we adhered to their desire for the sight to be bright and cheerful while making information easy to find.
Website Design Strategy
Our goal was to create a better overall experience for users with better visual appearance through a cleaner design as well as a more intuitive navigation. We wanted to portray Bayaud Document Services as not just another corporation, but as a unique, self-sufficient non-profit that not only offers AAA NAID certified document shredding services, but also employs people with disabilities and other barriers to employment.
We chose a color palate for the site that was welcoming, warm and professional. We accomplished this by starting with the bright green in Bayaud's logo. We added a professional looking slate gray blue and navy to balance out the fun, vibrant green. Then we added a cheerful yellow to demonstrate the positive energy that Bayaud creates with its employees and customers. To tie all the colors together, we added a cream color as a background shade to lighten up the site as well.
Navigation for the Website
Bayaud’s old site was difficult to navigate and the most sought after information was difficult to find. This put an extra burden on personnel who were constantly fielding phone calls for information that was on the website, but users couldn’t find. Both users and employees were inconvenienced.
On the new site, we put the most often searched information front and center on the home page. We added the hours, the address and large buttons to click for pricing or to schedule a pick up.
Photos for the Website
Bayaud had some company photos, but they didn’t accurately reflect the warmth of the place or the joy of the people who worked there, so we took new photos. The new photos brought the site to life and made it more personable.
Messaging for the Website
Bayaud has been operating in the Denver community for decades but their impact goes largely unheralded because they’re not used to bragging about their accomplishments. We had no trouble doing the bragging for them. We put the results of their impact in big callouts on the home page and added a testimonials page.
Bayaud Document Services Home Page Before
Bayaud Document Services Shredding Page Before
Bayaud's Website Traffic Results
Though the new site was launched about a month ago, we are already seeing some very actionable and promising results. Visitors are coming to the sight and taking a look around. Bayaud's page views, pages per session, and average session duration have all increased. The chart and graph below provide the specific numbers.
Bayaud's Website Year Over Year Performance
We launched the site on October 2nd. When comparing to least year's performance, we have seen an increase of 61.4% for page views, an increase of 47.38% for pages per session and a 63.29% increase in session duration.
Bayaud's Website Year Over Year Page Views
The graph below compares pages views from 2014 to 2015. The graph indicates that as time spent on a page by a user increased so did the amount of page views with the new site launch in 2015. For example, if a user spent 0-10 seconds on the site, then there was approximately a 18% increase in session duration, whereas if a user spent 3 minutes at a time on the new site then there was a 48% increase in year over year.
Does your website need polishing? Contact FiG Advertising and Marketing today or call 303-260-7840 to get started.