Over the past two decades, digital advertising has evolved at an exponential rate. Programmatic advertising has been a major player in the evolution of highly-specific, targeted ads.
Voice-activated technology has become a staple in our cell phones, our laptops, and our vehicles. It is changing the way we set our alarms, make phone calls and find information.
Swedish vodka brand, Svedka, rolled out a Halloween “Curse” campaign last month, taking retargeting to a whole new level.