Items filtered by date: November 2017

In 2013, Davidsons Beer, Wine, and Spirits of Highlands Ranch came to us with the goal of understanding their relationship with their clients. We conducted in-depth market research to provide a better understanding of the Davidsons brand and business and to find any weak spots in the current strategy.

Monday, 18 December 2017 08:07

Transparency In Advertising From Big Tobacco

Nearly twenty years ago, a battle was waged against the tobacco industry regarding the inaccuracy and blatant deception in cigarette ads over the past half a century. Last month, the repercussions took full effect with a series of transparent “corrective statements” paid for by big tobacco themselves that warned of the effects of smoking.

In any given minute, social media explodes with new content. There are 66,000 Instagram photos posted, 500,000 tweets, and 3.3 million Facebook posts created every 60 seconds. It is safe to say that social media presents users with a content overload. Competing with thousands, even millions, of other posts makes it difficult to get the right message in front of the ideal consumer.

Earned advertising, especially that in the form of recommendations from family and friends, has been the reigning champion of influential communication for many years now.

Published in FiG Marketing Thought

Run and Find Out What Happens was a fitness company run by personal trainer and running coach Michelle Golla. With goals of increasing her client base, Michelle came to us to determine the best course of action for taking her brand to the next level.

Spark Interiors is a Denver-based interior design firm run by local businesswoman Megan Thompson. After being founded in 2013, Spark Interiors quickly reached and surpassed a number of milestones, including acquiring some major commercial accounts, such as the Arvada Chamber of Commerce. It was this experience with corporate interior design that led to Spark Interiors' goal of becoming a leading design firm for commercial spaces.

Published in FiG Client Case Study