Items filtered by date: May 2018
Friday, 29 June 2018 11:23
FiG Advertising Adds Interstate Energy, Inc. To Client Portfolio
We are excited to announce that we are teaming up with waste-oil recycling firm, Interstate Energy, Inc.
Published in
FiG New Client Announcement
Friday, 22 June 2018 09:00
3 Steps To A Digital Strategy That Converts Micro Moments
As with many of the other popular themes in marketing, Micro-Moments have become a common buzzword that is thrown around in conversations. The idea of a micro-moment was introduced a few years back but has become increasingly more popular as consumer behavior continues to adapt to a digital-centric mindset. But, what does this idea mean for your business?
Published in
FiG Marketing Thought
Friday, 15 June 2018 05:44
IHOP Tries Out A New Name: Marketing Genius or Total Flop?
In response to recent stalls in sales, IHOP is launching a new line of burgers. Because burgers are an unexpected addition to the IHOP menu, the breakfast chain needed to generate buzz. Enter: a name change that went viral.
Published in
Marketing Ad of The Month