Can digital marketing really help you grow your business? The answer is yes! And we'll tell you how.
Did you know that 330 million people worldwide have some sort of visual impairment? Did you know that this audience has more than $1 trillion – yes, trillion with a “T” - in disposable income? Are your digital marketing efforts inadvertently leaving out a major percentage of your target audience? Let's go over some best practices for marketing accessibility to ensure that you're not losing an audience that's equivalent to the population of the entire United States.
Recently, Google announced some big changes that would be coming to their marketing tools with the hopes of making the wide variety of products easier to understand and use. Google continues to dominate the search engine marketing landscape and staying ahead of the ever-evolving technology means continuous innovation and, often, new and revamped products.