Items filtered by date: February 2019

We are pleased to announce that FiG Advertising + Marketing won four MarCom awards for our work with two of our clients: Spark Interiors and Whole Intent.

Published in FiG Client Case Study

If you ever look back through old advertisements from past decades, you may find yourself cringing, often. Advertisements from the Mad Men era may feel ancient to us, but from the progressive framework of our modern era we can repeatedly find sexist or racist elements integrated into them.

For the past decade, the digital market space for advertisements has been playing an aggressive game of catch-up with traditional forms of advertisements.

In 1980, if you wanted to open a sandwich shop, it wasn’t too hard. You rented out some readily available commercial space, brought in the right ingredients, began operations, purchased some print advertisements, and started gaining customers. Back then, marketing costs were simple, easy to manage and understand.

Published in FiG Marketing Thought

We are so excited to announce our new partnership with The Bounce Place, a business dedicated to creating safe, fun, and exciting indoor playgrounds for young children. The owners, Bruce and Michelle, had realized that larger trampoline parks and play areas were usually environments that prioritized the needs of larger, more active “big kid” audiences, which meant those trampoline parks were unsafe and frightening for younger ages.