Items filtered by date: September 2020
As the presidential race enters the final few weeks, we’ve all seen plenty of political ads. However, a new political ad in support of presidential-hopeful Joe Biden has caught everyone’s attention because it’s unlike any we’ve ever seen before. The ad centers on the fact that Donald Trump is the first U.S. president in more than 100 years who doesn’t have a dog. With the tagline, “choose your humans wisely,” the ad appeals to people across party lines through a beloved human interest: dogs. And it’s incredibly effective. Here’s why, according to a top Denver marketing firm.
Everyone at FiG is pleased to announce the revival of a partnership with a well-established small business, Creative Treatment Options. This Denver-based business operates as an outpatient mental health and substance abuse treatment agency. In the past, we supported Creative Treatment Options (CTO) by leveraging our branding expertise and web-design expertise. Several years have passed and now CTO is ready for a custom redesign of their site. As a custom Denver website-design company, FiG was thrilled to have another opportunity to work once more with this past client.
It should go without saying that marketing is incredibly important to the success of your small business. Without the right marketing measures in place, you’ll fail to attract customers for your business. But that doesn’t mean any old generic marketing campaign will do the trick. Your tactics need to be well-targeted and appropriate for your business. And it’s not always easy to develop a campaign on your own. As Denver marketing experts, we’re here to help you navigate the right path towards marketing success.
How will advertising continue to be shaped by the COVID-19 pandemic? That’s a question many business owners are asking as coronavirus cases in the U.S. continue to rise, sparking concern that the next big wave of infections has already begun. Here at FiG Advertising + Marketing, a top Denver SEO agency, we’ve shifted our style of advertising to meet a new reality—or a “new normal,” if you will.
However, a lot of these advertising changes will have implications long after we return to in-person work. No matter when that may be, it’s safe to say the recent adjustments to social distancing, remote work, and online shopping will forever shape the advertising industry.