Items filtered by date: January 2020
In the spring of 2018, FiG helped a long-time client start a new and exciting venture called Hope N Wellness. Their new business operates an online affiliate of Metagenics supplements. The organization was founded to help provide Americans easy access to high-quality supplements to ultimately improve their health and well-being. The marketing team at FiG has worked diligently over the past 2 years to improve the online visibility of Hope N Wellness. Thanks to our social media strategy in Denver, we’ve achieved that goal.
The world was shocked in the final days of January 2020 by the death of Kobe Bryant. The Los Angeles Lakers basketball star, his daughter, and seven others were killed in a helicopter crash in California. Following his death, an online petition was started to call for the NBA to change its logo to feature Kobe Bryant. Within just two days, the petition reached over 2 million signatures! Despite the fervent public support, it still remains unclear whether the NBA will adjust the logo or not. In the wake of all this news, we wanted to share a few thoughts on rebranding a top Denver logo design company.
We’re excited to share that FiG has recently started up another partnership with the Adler Insurance Group! David Adler has led his own insurance agency in the Denver metro area for a few years now, operating as an Allstate brokerage. His company offers numerous forms of insurance coverage, including vehicle, homeowner, and life insurance policies. David was interested in expanding the digital visibility of his business to generate more leads. As a leading paid search agency in Denver, FiG was thrilled to have the opportunity to help David.
Running a business can often feel like you’re sailing a boat: everything has to line up just right. You need the right equipment, an efficient sail, a sturdy design, tranquil waters, clear skies, and a breeze at your back. If all the elements line up perfectly, then it’s smooth sailing to your destination. And even if just one thing fails to line up, your boat won’t go anywhere. It’s the same situation for your small business. If even just one piece of your business is out of alignment, you can struggle to retain customers or make sales. It can be incredibly difficult to pinpoint the issue that’s impacting your brand. Through effective Denver market research, you can identify the problem in your business model and adjust it for a smoother sailing business.
As Super Bowl retail spending grew from 14.8 billion to 17.2 billion from last year, all eyes were on Super Bowl LIV for some noteworthy and creative advertisements. The game was impressive, but the ads were the real stars of the show. As one of Denver’s top advertising agencies, we wanted to recap the worst and the best Super Bowl commercials of 2020.