Items filtered by date: February 2022
"Got Milk?": Thoughts from a Media Buying Agency in Denver
In 1993, the "Got Milk?" ad campaign was kicked off by the California Milk Processor Board. It was a nationwide advertising campaign that quickly caught the eyes of everyone and has run consistently to this day. The classic iterations of these ads consisted of actors, artists, and other celebrities with milk mustaches and the rhetorical tagline “Got Milk?”. The "Got Milk?" ad campaign has run for decades, and it is the most famous advertising campaign of all time. And as a top media buying agency in Denver, we’re here to comment on its prominence and resurgence.
Optimizing A Local Sports Legend in Denver for PPC Advertising
During the summer of 2021, FiG kicked off an exciting partnership with a unique Denver-based business called Team Dave Logan. Over the past half-year, FiG has handled a wide array of marketing operations for our new client involving social media marketing in Denver and PPC ad campaigns. And we've managed to generate some great results for them thus far.
How the GA4 Shift Will Impact Digital Marketing in Denver
Most reputable businesses will have Google Analytics tracking code installed on their websites. Google Analytics (GA) allows users to track data and key metrics on their website to better understand their advertising ROI and target audience. Most GA properties are Universal Analytics properties, the default property type that was originally introduced in 2012. Now Google has announced that GA is officially switching to Google Analytics 4 over Universal Analytics, and this switch may have an impact on your digital marketing in Denver.
Growing Lead Gen with a Small Business Web Design in Denver
At FiG, we love to welcome new clients and we’ll guide them in the right direction when it comes to traditional and digital advertising. We are pleased to announce that Real FiG Advertising + Marketing has recently partnered with High Country Flooring for a series of marketing improvements, including a new small business web design in Denver.
Ways to Revamp Your Chicago Local SEO Efforts
Local search engine optimization (SEO) is something that will help any business get found when people search for their products or services locally online. When you optimize your site following best practices for local SEO, you improve your chances of ranking well on search engines like Google. Regardless of how superior a company is, it won’t get far if it lacks a clear and consistent local SEO strategy. In every city including Chicago, local SEO is a must for any business, no matter their size.