Items filtered by date: December 2022
M&M’s, the flagship product of the candy manufacturer, Mars Inc., has been in the news a lot recently, and not just for selling candy. Instead, the media attention has been on their spokescandies – the personified M&M’s candies that have been an iconic part of the brand for decades. Now it looks like the candy characters are out and a new voice is ready to take over for the product. The news piqued our interest as a branding agency in Denver and we wanted to use our industry knowledge to discuss what caused the change of direction and where this could lead the brand in the future.
Esports, or competitive video gaming, has seen a significant increase in popularity in recent years. The global esports market continues to grow and is projected to reach $5.74 billion by 2030 (Medium.com). This growth can be attributed to the increasing number of competitive video game athletes, the rise of streaming platforms, and the growth of esports as a form of entertainment. As a leading provider of sports marketing in Denver, we're wanted to share our thoughts on this industry growth and some recent news from the industry.
Every successful business owner knows that marketing is a key part of your daily operations. However, without an effective marketing strategy, it can be frustratingly difficult to bring in new leads for your business. If you're looking for ways to revitalize your advertising efforts, consider investing in pay-per-click advertising (PPC) in Denver with a reliable marketing agency.
In November of 2020, FiG began a marketing partnership with an Illinois-based memory care/assisted living provider named Aspen Creek and Cottonwoos Creek. As a company, they operate multiple assisted living facilities that specialize in memory care across Illinois and Wyoming. Their communities primarily serve seniors who suffer from memory-related difficulties and illnesses such as Alzheimer's disease, dementia, and more. For over 2 years, our SEO agency in Denver has served Aspen and Cottonwood Creeks and we have generated substantial results for this client throughout our partnership.
At FiG, we prioritize client relationships and aim to collaborate frequently with every single client to ensure their success. We’re pleased to announce a budding, collaborative partnership with a well-known local business called The Golden Mill. The partnership between the client and our Denver marketing agency began as an intensive website rebuild project and has since turned into a full-spectrum marketing partnership.