Items filtered by date: April 2023
Standout AAPI Heritage Month Ads According to a Denver Media Buyer
Across the globe, May is recognized as Asian American and Pacific Islander (AAPI) Heritage Month – a time to celebrate the societal contributions and achievements of AAPI individuals. This year, a wide array of brands has stepped up to bat to highlight AAPI communities through creative advertising campaigns. As a Denver media buyer, we believe that only a few of these campaigns stand apart from the rest as truly inclusive and successful at pushing the narrative forward.
2023 has presented an interesting shift in the advertising landscape for AAPI representation in which advertisers are genuinely celebrating the cultures and the successes of AAPI individuals. Let's take a look at two different ad campaigns that skillfully showcased inclusion and positive representation of the AAPI community.
How Data Drives the Best Digital Advertising in Denver
Have you ever wondered how digital advertising agencies create effective campaigns? The answer lies in data. In today's digital age, data sets are an essential tool for marketers to achieve success in advertising. Thanks to social media and search engines, businesses can reach their target audience efficiently and cost-effectively. However, to make the most out of their digital advertising in Denver, businesses need to leverage data to make informed decisions and improve their marketing efforts.