Items filtered by date: May 2023

DENVER – The National Cycling League (NCL), the first-of-its-kind professional cycling league, has announced the second race of its inaugural four-race series is set for Sunday, Aug. 13 at Dick’s Sporting Goods Park in Commerce City, Colorado, located just minutes from downtown Denver. Through a collaborative partnership with the NCL, Real FiG Advertising + Marketing spearheaded the PR efforts for this inaugural cycling series to increase awareness of the activity in the Denver metro area. Our marketing specialists leveraged our decades of industry experience and our partnership with long-time industry veteran, Shane Ferraro, to develop and coordinate the following Press Release alongside other PR activities. The following piece was originally published on PR Newswire

Published in Sports Marketing

Why Local Search Optimization in Denver Matters

In today's digital age, having a strong online presence is crucial for businesses of all sizes. Whether you own a small local business or a larger company with multiple locations across several geographic areas, implementing local search optimization strategies can greatly enhance your online visibility and attract more potential customers in your area. If you don’t have a strategy in place for local search engine optimization (SEO), you may be seriously limiting the reach of your business. Let us explore the importance of local search optimization in Denver and discuss effective ways to maximize your online presence.

Published in FiG Marketing Thought

How Search Engine Marketing in Denver Could be Affected by Ad Tech Lawsuits

Search engine marketing (SEM) has become an essential component of modern-day marketing strategies. With the rise of digital platforms in recent decades, an increasing number of businesses have been investing heavily in search engine marketing in Denver to reach their target audience at the right time and the right place. However, recent lawsuits against Google's ad tech practices are leaving many unsure of how those legal challenges may affect their SEM efforts