Items filtered by date: August 2024

Denver Web Design and Marketing Propel Commercial Electricians Forward

Have you ever wondered how the right web design and marketing strategy could transform your business and attract new clients? Our client, P&L Electric, was wondering that exact thing when they hired us for Denver web design and ongoing search engine marketing services. From building an attractive, user-friendly website to enhancing search rankings through tailored content, we've been working to refine their digital footprint for over a year now. Keep reading to learn more about how FiG has been driving great results for the top-rated commercial electricians at P&L.

Published in FiG Client Case Study

How a Digital Marketing Firm Can Leverage Generative AI Ethically

The marketing realm is evolving at lightning speed, with agencies constantly seeking innovative ways to capture their audience's attention. As the competition intensifies, many are leaning toward generative AI, a game-changing technology that automates content creation, streamlines campaign management, and enhances data analysis. However, alongside the excitement surrounding these advancements comes a crucial dialogue about ethics and responsible usage of these emerging tools for a digital marketing firm.

Ackerman & Sons Partners with FiG for Denver Search Engine Marketing

The furniture repair industry is brimming with creativity and craftsmanship, but many skilled professionals still face the challenge of knowing how to stand out and build their reputation online. Without the right marketing strategy, even the most accomplished tradespeople are hidden from those who need their expertise. That's why Denver search engine marketing is so crucial for local businesses in the Metro area and beyond.

Understanding Marketing Automation: Why It Matters for Business Growth

The marketing world is not just about flashy ads and catchy slogans anymore; it’s about building relationships, leveraging data, and automating repetitive tasks to free up valuable time. Yet, many businesses still operate on outdated methods that hinder their growth potential. More than just a buzzword, marketing automation (MA) is a vital component for any business looking to thrive in a competitive marketplace. By streamlining your marketing efforts, you can refine your messaging, improve customer engagement, and ultimately drive growth. Let's delve into why MA matters and how it can elevate your business to new heights.

Published in FiG Marketing Thought

Advertising Agency Deep Dives Gatorade's 2024 NFL Season Campaign

As the 2024 NFL season begins, Gatorade has thrown its hat into the high value sports advertising ring with a bold new campaign that aims to electrify fans and athletes alike. But what exactly makes their "You Know We Got 'IT'" campaign stand out in a sea of sports marketing? Gatorade, a long-time leader in the sports drink market, knows that capturing the spirit of competition requires more than just catchy phrases and vibrant visuals. With the stakes higher than usual during the NFL season, our advertising agency is noticing that this new campaign seeks to resonate not just with pro players pushing their limits, but also with fans and current athletes of diverse backgrounds.