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Monday, 06 January 2020 10:39

A Business Owner’s Guide To Content Marketing In Denver

For most small business owners, content marketing can feel like a mysterious and complicated task. From the content creation to the overall strategy, you might feel overwhelmed by the idea of content marketing. But, it’s easier than you might think to develop a successful strategy for content marketing in Denver. We developed a handy guide to make the process a little simpler and easier for you and your business.

Elements Of Successful Content Marketing In Denver

Before we dive in, let’s make one thing clear: content marketing isn’t easy. It requires a lot of thoughtful planning, detailed writing, and meticulous monitoring. Don’t let the workload scare you off! If you’re willing to put in the effort, anyone can succeed and achieve great results through their content marketing in Denver. Let’s examine the essential elements that any content marketing strategy needs and how you can excel at every step.

Content For Every Piece Of The Funnel

A consumer won’t become a customer overnight. Before a consumer is ready to make a purchase, they need to be sold on the value your business can provide. Consumers will typically proceed through a 3-phased decision-making journey: (1) awareness, (2) evaluation, and (3) purchase. Your business needs to nurture the customer through every step of this journey. That’s where your content marketing strategy comes into play.

You should use your content as a way to explain your value and nudge consumers along to the purchasing point. As you develop your strategy for content marketing in Denver, think about what your consumers need at each phase of their journey. In other words: What kind of content will nurture their interest and demonstrate your value? Think about the content in your sales funnel:

  • Awareness - How will your content attract customers and make them interested in your services?

  • Evaluation - What content pieces will convince consumers that you’re the right choice for them?

  • Purchase - Do you have unique content pieces (e.g., special offers, discounts, etc.) to help close the sale?

  • Retention - How will your content establish brand loyalty and encourage customers to return to your business?

Refine Your Strategy Based On Performance

The success of a content marketing strategy is not determined by the number of blogs or Facebook posts you create. Instead, your success is determined by the number of new high-quality leads you receive. That’s why it’s so important that you use your content as sources of data.

If you hope to succeed at content marketing in Denver, then you need to be guided by the data of your content. You need to track the performance of each of your content pieces and adjust your strategy accordingly. You might want to consider questions like:

  • How is your audience engaging with your content?

  • Where are the majority of your customers coming from?

  • When are your leads exiting the sales funnel?

  • Is the content connecting with your target audience or does it need to be adjusted?

The best content marketing strategies are continuously monitored, tracked, adjusted, and refined over time, based on the data of the content pieces. Are your potential clients losing interest at a specific point in the content marketing funnel? Then you might need to replace that content with something better and more engaging.

Repurpose Your Content

Every consumer is different. We all learn in different ways, which means we all respond differently to different content pieces. Some people might enjoy reading a blog in its entirety. Other people might hate reading blogs and immediately exit the article after they click on it. You might be able to retain consumer interest better by repurposing your content across different mediums.

Repurposed content could be the saving grace for your content marketing in Denver. It can save time on your end and keep potential clients engaged in your sales funnel. These are a few ideas on how you can repurpose your content for a better campaign:

  • Develop a series of short videos based on a series of your blogs.

  • Create a webinar or two to showcase lessons you’ve learned from past experiences.

  • Design infographics based on past case studies or white papers.

With a wider array of content, you will cast a larger net to attract more qualified leads with your content marketing in Denver.

Create Content That Consumers Want

This might seem like an unhelpful pointer, but it needs to be said. Consumers can become easily annoyed by the content marketing efforts of a business. Annoyed consumers are far less likely to engage with your brand. Your content should never annoy consumers. Instead, your content should attract consumers and keep them interested in your business.

A recent consumer survey from Adobe set out to discover consumer insights on brand content strategies. The survey found that consumers get greatly frustrated by content that is:

  • Too wordy or poorly written

  • Not relevant to the consumer or the consumer’s situation

What does this mean for your business? These insights indicate that relevance is incredibly important to your content marketing strategy. Consumers don’t want content that has no relation to them! You need to focus on creating well-written content pieces that are relevant to the consumer.

A business owner's guide to content marketing in Denver. This quote image reads, 'If you are willing to put in the effort, anyone can succeed and achieve great results through their content marketing.'

As you develop your content, focus on addressing the problems and pain points of your target audience. Don’t just try to sell your services at every turn! Present some relevant value to your customers through your content marketing in Denver.

Take Your Content Marketing In Denver To The Next Level

Content marketing is difficult for many small business owners. When you already have so much on your plate, why don’t you hand off the content marketing to the professionals? At FiG Advertising + Marketing, we’ve been developing content marketing strategies for Denver business for years. We know how to best keep your target audience engaged throughout every step of their consumer journey.

Ready to take your marketing to the next level? Contact the professionals at FiG today and start getting better results from your content marketing in Denver.

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