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Monday, 22 August 2016 05:02

Fall River Gets Mobile-Optimized Website

Fall River is an employee benefits consulting firm. Their Mission, “Fall River Employee benefits strive to be the most innovative and proactive benefits broker on the Colorado Front Range. Our services for you will be comprehensive in depth and breadth, and incredibly customized to be personalized to your unique needs.”

On May 4th of this year, FiG launched a mobile-optimized website for Fall River Benefits.

Why Mobile Optimize?

In 2015, 51% of digital media consumed in the US by adults happened on a mobile device. With those kinds of statistics, it’s clear that without a mobile-optimized website, you’re missing out on potential clients.

What’s Different About Mobile-Optimized Websites?

Mobile optimization allows a website to scale to the size of the smaller screen without losing any clarity. Websites that aren’t mobile optimized are cumbersome to navigate from a mobile device and users usually bounce instead of struggling to navigate the site. Mobile sites have clear navigation tools, the text is much easier to read, and the overall functionality is easy to navigate from a smaller screen.

The Proof is in the Google Analytics

Being mobile optimized also means that the user experience is greatly enhanced. As we said, half of media consumption is happening on mobile, so it has a huge impact on the quality of the user’s experience on your site. (Mobile optimizing will also improve a site’s Google search rankings because Google no longer views non-mobile-optimized sites as relevant.)

You can see exactly how Fall River’s non-optimized site compares to the new mobile-optimized website here:

This year with mobile-optimized website compared to last year without a mobile-optimized website

The number of sessions increased 14.43%, the percent of new users increased 23.68%, and the pages per session increased 2.14% comparing this period the site has been mobile optimized from last year when the site was not mobile optimized.

Does your website need to be mobile-optimized? Contact us to discuss optimizing your website for mobile.

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