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Thursday, 05 April 2012 07:30

Fiat - One Variable to Change the Story

You've met those people where they seem to fit their 'role' in life and then....BAM!, something they do shocks you and suddenly that person isn't as ordinary as you thought!

Fiat's new print ads showcase that the little car does just that.

Ordinary Clown?

fiat story

Innocent Nurse?

Another example of the Fiat ad story.

Trustworthy Butler?

A third example of the fiat original parts ad story campaign.

These ads almost resemble the Where's Waldo puzzles.  Did you find the out-of-the-ordinary piece within these otherwise normal uniforms?

Advertising Agency: Leo Burnett Tailor Made, Sao Paulo, Brazil

Photo Source: I Believe in Advertising