Thursday, 17 March 2011 03:20

Online Marketing Case Study - 1 Year In

Online Marketing Case Study - 1 Year In

In this post we'd like to review a particular client of ours, Ceramatec, Inc. About a year and a half ago they hired FiG to completely reinvent their website.  Since then FiG has been putting significant effort into the Search Engine Optimization of that site. The results have been quite impressive.

Problem Posed by Ceramatec, Inc.:

  • Website was old and out dated

  • Traffic was high but not growing significantly

  • Site didn't have enough information

Service Solutions

Results

New website with improved appearance and interface

Increased traffic

  • 81% increase in monthly visitors

  • 142% increase in visits from Google searches

  • 30% increase in visits from Yahoo searches

  • 100% increase in visits from Bing

  • Over 300 keywords now indexed by search engines that were not previously indexed

  • Dozens of first page search result keywords

Better content

  • 17% increase in average time on site per user

  • 46% increase in monthly page views

Ceramatec, needless to say, has been very pleased with the results. Contact us to improve your own website and search rankings.*

*Results may vary by client and industry
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