Recently, Google announced some big changes that would be coming to their marketing tools with the hopes of making the wide variety of products easier to understand and use. Google continues to dominate the search engine marketing landscape and staying ahead of the ever-evolving technology means continuous innovation and, often, new and revamped products.
A long-time client of ours is expanding his reach to help the community. Chiropractor and owner of Ideal Health, Dr. Greg Funk, launched HopeNWellness, an online affiliate of Metagenics supplements. Fifty percent of the sales through HopeNWellness go to Feeding America, which helps provide food for hungry families in the United States.
Variable Steel, a steel fabrication company, was founded by Jesse Tillman and his brother, Vernon in Atlanta Georgia. For the past ten years, the company which fabricates, designs, engineers, and erects steel has grown steadily without the help of any formal branding or marketing.
When you're an established brand that needs a branding update, what do you do? Well, Mattress Firm is calling on Apple co-founder Steve Wozniak to help bring mattress sales into the 21st century.
By now, most people have heard of the United Airlines incident that occurred earlier this week. A paying customer was dragged off a United flight by officers when he refused to leave an overbooked flight. The graphic video, which shows the bloodied man being dragged down the airplane aisle, went viral instantly, creating a frenzy on social media and for reporters.
The New York Times bestseller, The Five Love Languages by Gary Chapman, gives us insight into the most effective ways to communicate love. He outlines the five languages as Quality Time, Words of Affirmation, Physical Touch, Acts of Service, and Gift Giving. Chapman asserts that everyone has a primary love language, but not everyone shares the same one.
The last two months we offered you a crash course in Snapchat 101 and outlined some of the unique features of the phone application. This month we are going to discuss some of the small business opportunities with Snapchat.
This month’s case study is a review of our client, StaffScapes and their website activity since their new site launch on July 20th. StaffScapes has been a client of FiG’s since 2013 when they came to us for some tweaks to an email campaign. Now, FiG works on StaffScapes social media, monthly SEO, and recently, the launch of a re-branded, customized, mobile-friendly website.
The first version of Facebook Canvas Ads was released back in February. These ads were limited to a few large brands and then later, opened to everyone. This month, Facebook has now added a 360-degree video feature to this ad platform to make them more interactive and more engaging than any social media ad ever before.
Lodestar Tax and Accounting is a client that FiG branded back in 2013. Lodestar, “provides outstanding service to our clients because of our dedication to the three underlying principles of professionalism, responsiveness, and quality.” In the years since we branded them, their business has expanded, and they reached out to us recently to help them brand a new payroll company they are launching.