Displaying items by tag: marketing tips

Thursday, 12 March 2009 08:20

Marketing 2.0 :: Part 2

You may recall us talking about the value of Marketing in a revolutionized world of digital. This is the follow-up blog article to that past Marketing 2.0 blog, where we will dive a bit further into the "internet generation."

Published in FiG Marketing Thought
Thursday, 12 March 2009 07:36

Marketing 2.0 : Part 1

Large companies act small. It's all the rage among business gurus, and it's about time. The idea is that small business are nimble and capable of avoiding adversity rather than running into it full steam and hoping to absorb the blow. The marketing revolution of the 80's taught its proponents that the people need the company more than the company needs the people.

Published in FiG Marketing Thought
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