The old redcup site did not have Google Analytics (GA) installed, so we don’t have year-over-year comparison data. However, we do have some promising stats from the first month that the new site has been functional. (Heck, just having GA installed is a huge upgrade. You can’t improve what you don’t measure. Hooking up GA to the site means redcup now has the means to measure their site’s performance and overall ROI.)
Website Development Benchmarks
First, the bounce rate is 36.45%. “As a rule of thumb, a bounce rate in the range of 26 to 40 percent is excellent. 41 to 55 percent is roughly average.” The site’s low bounce rate means it is pulling a relevant audience to itself.
Average Session Time
Second, the average session time in that period was just over two minutes (2:12). It means that people found enough engaging information to stay on the site an average of over two minutes. Think about how long you stay on any given website. Two minutes is good and a very respectable number for any website, much less a new website development.
Pages Per Session
Third, the average pages visited per session is nearly 4 pages (3.50), which is great given that the bounce rate is so low and the average session time is over two minutes. If the bounce rate was high and session time low, we might infer that people were coming to the site, flipping through a bunch of pages, not finding what they are looking for, and bouncing off. Since all these numbers are strong, we can derive that the site is delivering relevant content to the target audience.
And that’s what good website development is supposed to do. Websites are conversation starters. They tell your audience that you are an expert at what you do and they should contact you. (Or that you’re easy and reputable to do business with and they should purchase on site from you.) For redcup Beverage Service, the new website is drawing relevant traffic, and the visitors are finding what they are looking for.
Is is time for your website to be updated? contact FiG to discuss your website development needs.