According to Forbes, Generation Z (people born from 1995 to early 2010s) will make up 31% of the world’s population by 2021. This will make Gen Z the largest generation in the United States. As a business owner, you always want to be in-tune with your customer base. And as your target market continues to change and shift, you’ll need to rethink your marketing strategies. What once worked for Boomers won’t even get noticed by Gen Z. Don’t believe us? Here’s how Gen Z is impacting Denver marketing agencies every day. 

When it comes to good advertising, it can be difficult knowing where to start. The internet is littered with ads on every page and tv and print advertising are just as ubiquitous. It can be really difficult to stand out from the crowd for your consumers. Let’s face it - we all can see upwards of thousands of ads per day! At FiG Advertising + Marketing, we are no stranger to researching and developing ads that stand out.

One of the best ways to acquire new clients for your business is through pay-per-click (PPC) advertising. When these kinds of digital ads are well-crafted and well-positioned, they can achieve significant results for your company. As is the case with so many small businesses, you may not know where to start with your PPC ads. What channel is best for your internet advertising efforts? How can your ads be leveraged to achieve the best results? As experts in PPC services in Denver, we wanted to provide some clarity for those who are unfamiliar with these digital advertising strategies.

We are very excited to announce the addition of another client to our agency’s expanding portfolio. FiG has recently started up a partnership with Out of the Blue, a Denver-based commercial custom screen printing shop. This local business specializes in creating customized apparel and promotional products for B2B and B2C purposes. Our partnership began because the folks at Out of the Blue were interested in updating their digital marketing efforts to increase their inbound lead generation. As leading providers of SEO marketing in Denver, our team at FiG were more than happy to offer our digital services to improve the bottom line of Out of the Blue.

We’ve all seen our fair share of ads lately, and most of these advertisements have had the same undertones: informative or serious. While there is a need for appropriate crisis advertising, it can get a little old after a while. A way that many brands are lightening up these difficult times is by bringing in a bit of humor. One brand in particular that is capitalizing on these interesting times is Progressive. In their ad campaign “WFH” (Work from Home), they show their staff navigating the learning curve and hilarious moments of working from home. Let’s discuss Progressive’s new “WFH” ad campaign and pull a few insights you can apply to your own Denver advertising efforts.

Every small business dreams of achieving stronger profit margins, but it’s not always easy to turn that dream into a reality. Most business owners may struggle to know where to start or how they can begin improving their bottom line. If you’re really serious about achieving stronger results for your brand, then it’s time to enlist the help of a brand research agency in Denver.