The Super Bowl is one of the biggest advertising events of every year, and 2023 was no exception. 113 million people watched the Kansas City Chiefs and the Philadelphia Eagles duke it out (Statista), and there were plenty of ads for viewers to enjoy in between the action. As a leading media buyer in Denver, we're always interested to see what new strategies and creative ideas companies use to make sure their messaging stands out during the Super Bowl.

In the competitive business landscape of Denver, standing out from the crowd is essential for your success. That’s no problem when you create a unique and memorable brand identity for your company, but that’s often easier said than done. A branding agency in Denver can help your business achieve this goal by providing expert guidance and creative solutions.

Marketing agencies are essential for businesses to thrive in today’s digital age. Companies need an expert to help them navigate through the ever-changing marketing landscape. A poorly designed and executed marketing campaign can be detrimental to the growth of a business. That's where Real FiG Advertising + Marketing comes in. As a leading marketing agency in Denver, we take a strategic approach to digital advertising that is collaborative and data-driven to ensure our efforts achieve the best results for our clients.

M&M’s, the flagship product of the candy manufacturer, Mars Inc., has been in the news a lot recently, and not just for selling candy. Instead, the media attention has been on their spokescandies – the personified M&M’s candies that have been an iconic part of the brand for decades. Now it looks like the candy characters are out and a new voice is ready to take over for the product. The news piqued our interest as a branding agency in Denver and we wanted to use our industry knowledge to discuss what caused the change of direction and where this could lead the brand in the future.

At FiG, we prioritize client relationships and aim to collaborate frequently with every single client to ensure their success. We’re pleased to announce a budding, collaborative partnership with a well-known local business called The Golden Mill. The partnership between the client and our Denver marketing agency began as an intensive website rebuild project and has since turned into a full-spectrum marketing partnership.

Esports, or competitive video gaming, has seen a significant increase in popularity in recent years. The global esports market continues to grow and is projected to reach $5.74 billion by 2030 (Medium.com). This growth can be attributed to the increasing number of competitive video game athletes, the rise of streaming platforms, and the growth of esports as a form of entertainment. As a leading provider of sports marketing in Denver, we're wanted to share our thoughts on this industry growth and some recent news from the industry.