During the summer of 2021, FiG kicked off an exciting partnership with a unique Denver-based business called Team Dave Logan. Over the past half-year, FiG has handled a wide array of marketing operations for our new client involving social media marketing in Denver and PPC ad campaigns. And we've managed to generate some great results for them thus far.

Most reputable businesses will have Google Analytics tracking code installed on their websites. Google Analytics (GA) allows users to track data and key metrics on their website to better understand their advertising ROI and target audience. Most GA properties are Universal Analytics properties, the default property type that was originally introduced in 2012. Now Google has announced that GA is officially switching to Google Analytics 4 over Universal Analytics, and this switch may have an impact on your digital marketing in Denver. 

At FiG, we love to welcome new clients and we’ll guide them in the right direction when it comes to traditional and digital advertising. We are pleased to announce that Real FiG Advertising + Marketing has recently partnered with High Country Flooring for a series of marketing improvements, including a new small business web design in Denver.

Every year, Google releases hundreds of updates for its services and products. From algorithm tweaks to policy updates, there are always constant changes occurring at the search engine giant. And their advertising network is no exception. Google Ads has recently released a few updates that will undoubtedly influence pay-per-click advertising (PPC) in Denver in the next year.

In 2021, there were many moments that stuck out -- and even made history. As the year wraps up, it’s time to reflect on what impacted us the most. From the knee slappers to the tearjerkers, we are taking a look at a few of the most notable marketing campaigns of 2021. As a top Denver marketing agency, we’re going to dive into the innovative techniques marketers are using today to create compelling campaigns that not only draw in new customers but spark important conversations too.

Cultivating customer loyalty is no easy task. With so many options on the market, it’s important to find ways to make your business stand out. In Denver, small business marketing is the best way to set your company apart from other local businesses. In order to effectively reach the local community and your target audience, you need to build a strong brand identity. The stronger your brand identity becomes, the more easily recognizable and accessible you’ll become for your customers.