Over the last few years social media has become firmly implanted in our society. Like the phrase “Google It”, the phrase “Facebook It” has become equally important. “Message Me” or “PM me” now means find me on Facebook or Twitter and not one of 10 or more platform dependent instant messaging services. Social media is here to stay and as a result, each and every business on this planet needs to look at ways to morph social media into their business.

Search Engine Optimization (SEO) is a set of marketing and website optimization techniques that if used properly, can help a company rank better in relevant search results. Many business owners have heard this buzz word, but they do not really understand what SEO really is and how SEO works.

Social Media Engagement

Tuesday, 06 November 2012 07:50

Have you sat down and had a long talk with yourself about what social media engagement really means to your business? We are not talking about the ROI and social media analytics here. FiG is trying to find that elusive spark that will help you begin true engagement with your customers. The crucial numbers will generally follow that spark.

Google Local Search Goes Social

Tuesday, 06 November 2012 07:41

In May, Google began a process that will result in the full integration of the Google Places local search listings and business Google Plus pages. According to the Google, the initial changes were a design upgrade and a new link. Simple changes maybe, but it’s now more important than ever that businesses with a strong local customer base dive in and work on their local search strategy.

Inbound Marketing or is SEO Really Dead?

Thursday, 25 October 2012 06:32

If you follow tech marketing and SEO (Search Engine Optimization) you may have heard these two buzzwords:

SEO is Dead” and “Inbound Marketing”.

Case Study - Premier Data Systems A-B Testing

Thursday, 25 October 2012 04:37

Premier Data Systems is a company which provides customer relationship management (CRM) software solutions for organizations. They have exceptional customer service and industry specific plugins to help companies streamline their operations.

Ad of the Month - Monsters University

Thursday, 18 October 2012 10:45

Business, Science, Engineering, Liberal Arts, Scaring...

Yes, you read that correctly, scaring. At MU, or Monsters University, there are 5 schools and a variety of majors to choose from including Door Technology, Canister Design and Scream Energy. It's a place committed to discovery and learning and it's not real, but it's website sure is.

Advertising Consumption - How it is Changing

Thursday, 18 October 2012 08:55

The way consumers are digesting content is changing, and changing rapidly. More and more individuals are using their mobile devices – tablets and smartphones - to view content. For advertisers, analyzing this advertising consumption could mean changes to how they gather information, create and deliver their message.

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