Developing an Effective Message

Thursday, 08 September 2011 03:19

When I say "messaging", I don't mean promotional text messages or email messages in your inbox, but the content, images, and everything else that is included in the way that you talk about your brand. Consider for a moment that you are a brand and messaging is how you behave. In order to make yourself "attractive", you need to develop clear messaging to generate constant interest/attention from your audience through your actions, appearance and value as a person. This is what we call "efficient marketing communications" or effective messaging.

Burger King is advertising again, but not with their King. The second largest burger chain has planned to overhaul everything from strategy and management to their advertising and menu. The reason for the change is obvious. According to WSJ, Burger King's same-store sales have been on the decline recently while  major competitors, McDonald's and Wendy have both seen sales growth at the same time.

FiG Advertising + Marketing is happy to announce Reimbursement Principles, Inc (RPI) has expanded their agency agreement with us. With the new agreement in place, FiG will help RPI reinforce their brand by refreshing the visual brand and messaging in addition to our current successful SEO efforts. To ensure their success, we will use marketing research to assess RPI's core differentiators, sales language, and customers' perspectives to inform the development of a new website and branded collateral.

Social Media Denver Report 2011

Wednesday, 17 August 2011 03:14

As marketers absorb evolving social media statistics--including 14% growth (33,330,000 people) in the purchase decision-making influence over the past 6 months--it is increasingly clear that social media is going to play a big role in the future of marketing communications.

How do you Prevent QR Codes From Failing?

Monday, 15 August 2011 04:54

As a follow up to the blog we did three month ago about QR Codes, in today's post, FiG will uncover 3 lessons on how to successfully execute a QR Code campaign.

FiG is very excited to announce that we have extended our Agency of Record agreement with Amazing Moves after a year of exceptional brand work and great service. With the agreement in place, FiG will perform a range of marketing responsibilities including  site management , an SEO retainer, conversion analysis, and multi-channel marketing.

This summer is almost over, but your vacation doesn't have to be. Whether you lost your camera full of memories in Las Vegas or have just been too busy to get away, Expedia owned hotels.com has come up with a way to bring the vacation to you.

Social Media Strategies

Thursday, 04 August 2011 04:41

You may think you understand social media and that the rules are common sense but many companies are realizing social media is a battlefield. For a company of any size, when you enter the social media world, the competition becomes fierce. How do you win a battle like this? To start with, you need a strategy. To help you gain the advantage, FiG suggest your take into account these 4 important steps when building a social media strategy.

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