Ad of The Month: Heineken vs. Dos Equis

Wednesday, 01 June 2011 05:38

At the beginning of the year, Heineken introduced a new global brand campaign with a film titled "The Entrance" (created by W&K). In the film, Heineken demonstrated a mystique-filled and desirable gentleman by making the ultimate party entrance. The spot includes various people gathered in a large mansion--one that seems to be briefly put on hold when the gentleman walks in. Everyone wants to see him, and he has a splendid time with each very unique individual he comes across.

Trends for Marketers: QR Codes

Friday, 27 May 2011 06:34

QR codes is short for "Quick Response Codes", which were created by Denso-Wave, a subsidiary of Toyota, more than a decade ago. If you are not familiar with QR codes yet they are similar to barcodes used by retailers to track inventory and price products. The main difference between QR codes and barcodes is the amount of information that they can hold.

It seems like that this spring is an exciting business season. It is not surprising to see that Apple won the most valuable brand in the world since it introduced the iPad 2. Facebook continues to be the fastest growing company. Google started its "Groupon" business beta test and opened its online music service. And last week Microsoft purchased Skype to join the video chat game. With all the achievements and moves of the big tech companies, FiG sees a future that will call for great integration.

Fight to Win Promotions is a Colorado and Texas based Mixed Martial Arts fight promoter. They felt that they provided a top tier experience to a dedicated audience that would provide potential sponsors a significant advertising opportunity. Like many local and regional fight promoters they had some fan clothing vendors and the occasional bar sponsoring their events but felt they could do better.

FiG is excited to announce a brand new relationship with Great Plains Moving and Storage, a Denver based moving and storage company with nation-wide capabilities. This includes working together to develop and maintain their websites, for both the North American and Allied Vanlines franchises, as well as improve their search engine rankings. These efforts will increase overall traffic to the site and convert those visitors into incoming leads.

For over 125 years, Coca-Cola has looked for innovative ways to refresh the world and deliver happiness. Although today the company offers a wide range of high-quality beverage options, they continue to rely on the strength and steady growth of the Coca-Cola brand, which is now worth $67 million. To maximize the love of the brand and brand value, Coca-Cola invests heavily in effective marketing that engages consumers with the Coca-Cola brand and the company.

Earlier in April Dish Network Corporation won Blockbuster Inc. in a bankruptcy auction for $320 million. Dish said the deal would open new ways to market its services. Also the deal follows two others this year led by Dish Chairman and CEO Charlie Ergen that could transform the company into a major provider of on-demand video through its satellite system and eventually over a wireless network for handheld devices, according to Yahoo News.

FiG is pleased to announce the addition of Infinite Future to our distinguished client list! Infinite Future is a Denver based sustainability consulting company for both the private and public sectors.

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