3 Best Pinterest Tips for Businesses - Marketing Interaction
Monday, 21 May 2012 07:24Despite the big IPO date for Facebook last week, Pinterest is still the fastest growing social media site at this moment. Its simple and direct visual influence brings more than 4 millions visitors to the site every day.
Brand Development Strategy - Pepsi
Friday, 18 May 2012 05:00We can't imagine how hard it has been for PepsiCo's marketing executives recently. The soft-drink category has been in decline in U.S. for seven straight years, Pepsi was losing its consumers to competitors, and brand was drifting away from its loyal consumers.
The Power of "Harvey" - The Power of TV Advertising
Thursday, 17 May 2012 07:00If you have a dog, you know the power of puppy eyes. How can you say no to those watery expectant eyes? But for Harvey, the UK TV Marketing Organization--Thinkbox's puppy, who has more than just puppy eyes--he has the power of TV Advertising! Two years ago, Harvey's "Dogs Home" TV commercial landed him with a nice couple. This time, his emotional storytelling TV ad saves his best friend's life:
Brand Development Strategy & Execution - Estes Park Medical Center - New Client Announcement
Wednesday, 16 May 2012 05:27Shortly after finishing a re-branding project, we are going to start two new ones: Estes Park Medical Center, and, as recently announced, a project with Denver Community Credit Union!
Ad of the Month - Alcatraz Delivery
Tuesday, 15 May 2012 07:30What gives you a better experience than just giving you the experience? Many times when I watch TV shows, I can't stop wondering what if it happens to me. This time, thanks to a great ad agency, audiences can really experience part of a TV show for themselves.
Brand Development Strategy & Branding Guidelines - Denver Community Credit Union - New Client
Monday, 14 May 2012 03:03In March we started working with Denver Community Credit Union (DCCU) on a website development project. That has been going very well, and now the credit union wants to expand the project to an entire brand development strategy!
Rebranding - Reimbursement Principles Inc. - New Brand & Website Launch
Tuesday, 08 May 2012 07:30Reimbursement Principles Inc. (RPI) has been a great client for the past three years! What started with a need for Search Engine Optimization (SEO) expertise, eventually earned FiG a complete rebranding project with RPI.
Award Winning Brand And Design - FiG Wins Hermes Gold Awards
Monday, 07 May 2012 09:21The past six months have been an exhilarating ride for us at FiG Advertising and Marketing, in addition to our exciting client work we’ve been recognized for our expertise by winning one award after another. In November we picked up a Gold MarCom Award, in January our audio ad campaign won an AVA Gold Award, and today we heard from The Hermes Awards with another exciting award-winning announcement!