Tracking & Measuring ROI

Friday, 25 February 2011 10:23

With today's tougher competition, market volatility, and greater individual and team accountability, you must prove that your marketing efforts are getting the desired results. Virtually every dollar you spent on marketing today must be justified as both effective and efficient in terms of Return Of Marketing Investment (ROMI). This increasing accountability has forced marketers to develop various measurement approaches. But first of all, what to measure?

Brand Navigation

Tuesday, 22 February 2011 13:31

We've discussed the reason for and directions of brand management recently, and this time we'd like to revisit the topic. We were distracted by something shiny last time, Super Bowl Ads, but we're ready to get back on topic. Today FiG is offering some specific means to help companies vitalize brands.

Fight to Win MMA Events

Friday, 18 February 2011 08:38

FiG is excited to announce a Fight Show, from our client Fight to Win, which will be an absolute game changer. We can't wait to get going with this event.

Post Super Bowl Ad Post

Tuesday, 08 February 2011 12:20

Why did FiG wait so long to discuss the Super Bowl commercials? Well, we were trying to be considerate and wait until you were sober. Now quit asking so many questions!

Stay Warm with FiG

Tuesday, 01 February 2011 06:15

Hello everyone, hope you are staying warm! Denver's having a freezing day of -10 degree F. For those lucky ones who have snow days off, FiG says "Stay warm indoors!" For the others who have to go out today, FiG hopes you dress warm and drive safely!

No matter what product you sell or what service you offer there are millions of examples of once prominent and admired brands that have fallen or even disappeared, especially in hard times like right now. Nevertheless, there are also a number of brands that have managed to come back successfully in recent years. Old Spice, for example, one of my favorite brand stories about how a grandpa deodorant becomes one of the sexiest brands overnight!

Brand Management Over Time

Friday, 14 January 2011 04:26

I believe we all agree that the marketing environment has been evolving and changing. This situation will continue, and usually in very significant ways. Changes in consumer behavior, innovative technology, government regulations, competitive environment and the firm's own strategies can greatly affect a brand's image, meaning, and other aspects of a brand's equity. The challenge of effective brand management lies in the proactive strategies to at least maintain, if not enhance your brand's value. FiG will spend the next 2 weeks discussing some brand strategies to reinforce brand meaning and adjustments to marketing programs to identify new sources of brand equity.

Business Resolution

Tuesday, 04 January 2011 06:46

Happy New Year everyone! Forget your dieting plan, it's time to make business resolutions for 2011! FiG certainly has its own, and we call it PPP resolutions, including our goals to satisfy clients, employees and our communities.

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