Selecting Advertising Media

Wednesday, 29 December 2010 04:06

There are many ways to promote your business. Advertising is one of the most efficient ways, but only if you choose the right avenue; otherwise you will find yourself burning money fast. Which media should you choose for Advertising? That's the million dollar question! Here's how to choose where to advertise:

A FiG A Day Keeps Your Competition Away

Monday, 20 December 2010 08:41

Last time, we discussed how to find your niche. This time we'll discuss how to keep your niche from rivals. Once you discover your business niche, in this quickly developing competitive environment, you have to protect it.

Niche

Thursday, 16 December 2010 04:30

Nowadays, we hear the word "niche" everywhere, and we talk about it all the time. But what is a niche? More importantly: How to find your niche? Let's deal with it one by one.

Marketing Your Business at Christmas

Tuesday, 14 December 2010 06:00

The holiday season is always exciting for marketing folks, and the holidays are one of the best times to market your business. In fact this season is a goldmine, if you know what you're doing. Is your company ready this Christmas? Let's talk about what a company needs to do at this time of a year.

Narrowly Focused

Thursday, 09 December 2010 06:32

Business development is among the most essential aspect of any company. The marketing team's biggest concern is how to gain new customers while making sure the existing customers are satisfied. Frequently updated marketing messages can garner a lot of attention and gather new customers but it can also disable companies that don't concentrate on their core competency.

Efficient Marketing Communication

Thursday, 02 December 2010 03:51

Following up on our previous discussion of social media, let's dig deeper into the core of its "solid content" message. With the expansion of digital technology, the world is becoming closer, but people are harder to reach. Although there is no doubt that the internet has brought a lot of advantages to our society, companies and individuals are both facing obstacles to effective communication due to the explosion of online sources and the accumulation of clutter.

Where has your content been hiding?

Friday, 15 October 2010 07:35

In previous blog updates we have touched on the importance of social media and essentially the use of content. It all sounds wonderful and easy until it comes to writing or redefining your company's content. Most small and mid-sized companies struggle with this idea because content is a resource-intensive strategy and few businesses have those resources to generate a large quantity of content. Well we may have the answer for you small and mid-sized business owners in three simple steps: re-purpose, repackage, and recycle your content! Easy as one, two, and three!

Spending--But Will It Make You Happy?

Friday, 10 September 2010 08:25

Spending, budgeting, and saving are three words that can create a lot of anxiety for many people. How much do I have to spend? Can I afford that? Do I really need that? Questions such as these often circulate through ones mind before, during, and after purchases. With our economic standing, overall spending has greatly decreased. Many studies have proven that since 2008 consumers are saving more and spending less than ever before.

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