American Airlines is creating a new campaign aimed at attracting business and first class travelers. This time the spotlight doesn't focus on the comfortable chairs, or the excellent service, but on the consumers. Through the tagline "Everyone is an Individual", the company aims to highlight a brand philosophy of understanding the individual flier.

We hope you learned a lot from our last blog, "Social Media ROI Action Plan – Measuring Return." Though you now know how to track what you accomplish with social media marketing, you still need to know how much you've invested already.

We've talked about social media ROI and the importance of ROI before, and our readers have been asking for an action plan. So, here you go!

Even big companies make stupid mistakes. After a decade of relationship with Amazon's website team, Target finally built and launched their own e-commerce solution on August 23. But, this isn't really good news at all. Target's customers have complained about the new website since it is launched:

We are happy to announce that FiG will work with a promising BMX racer Eli Massey on website design, branding development, and social media marketing.

Halloween is not really an ice cream holiday, but that doesn't mean you need to give up on selling it. So, says our ad of the month from Ben & Jerrys as they draw you to their Halloween-themed website.