United's New Campaign Analyzed By A Top Media Buyer In Denver
Monday, 14 June 2021 08:54Throughout the recent pandemic, travel restrictions were imposed far and wide across the country. Now that vaccination rates are steadily climbing, many Colorado residents are eager to start traveling once again. And United Airlines has sought to capitalize upon those eager travelers with their newest ad campaign. As a top media buyer in Denver, we wanted to offer our two cents on this advertising strategy.
4 Signs It's Time To Upgrade Your Web Design In Denver
Monday, 07 June 2021 14:19The majority of website design experts agree businesses should upgrade their sites every 2-3 years. However, that is not a hard and fast rule. Every business is different and every business's website is different too. Don't base your decision to upgrade your web design in Denver solely on time elapsed.
What Makes A Logo Design In Denver Great, Good, Or Bad?
Monday, 17 May 2021 10:44Every brand needs a logo. That's business 101. But that doesn't mean every logo is amazing. There are some exceptional logos and some good ones, but there are also plenty of terrible logos out there today. So, how do you make a logo memorable, impactful, and iconic? As experts in logo design in Denver, we're here to share our insights on this topic.
COVID-19 Changed Marketing for Small Businesses. Here’s How
Friday, 14 May 2021 13:25The pandemic and resulting economic downturn changed just about every aspect of our lives. We hunkered down in March of 2020 thinking quarantine would last only two weeks. Fast forward to the present day, over a year later, and we are still following strict guidelines to slow the spread, despite nearly 50% of American adults having received at least one vaccine dose. As a small business owner, you have undoubtedly been impacted by the pandemic in profound ways. And even with the relief packages, your business may still be struggling, especially in terms of your marketing. Here’s how COVID-19 has changed marketing for small businesses.
Denver Ad Firm Analyzes Samuel Adams’ Vaccine Ad
Wednesday, 28 April 2021 10:14This famous beer brand’s latest advertisement is all about the importance of getting vaccinated (and being able to safely enjoy a beer with family and friends again soon). Samuel Adams’ “Your Cousin From Boston Gets Vaccinated” ad features a character who isn’t the sharpest tool in the shed. But even he made an appointment to get vaccinated against COVID-19. As a Denver ad firm, we’re always on the search for timely and meaningful ads, and this was one of our absolute favorites from the month of April.
5 SEO Mistakes To Avoid According To A SEO Firm In Denver
Monday, 19 April 2021 16:03Search engine optimization, or SEO for short, is one of the best digital marketing strategies for businesses of all sizes! However, search engine optimization can be very technical, complex, and confusing, especially if you have no former experience with it. Small business owners can make all kinds of SEO mistakes that may negatively impact their organic rankings. As a top SEO firm in Denver, we wanted to share some expert advice to help you avoid those common missteps.
Marketing Post-Pandemic: 3 Priorities for Long-Term Growth
Monday, 12 April 2021 09:45COVID-19 has had a profound impact on businesses in nearly every industry. A global economic downturn, reductions in consumer income, and social distancing have forced companies to adopt new marketing strategies to stay afloat in such turbulent times. But as more and more Americans are getting vaccinated and restrictions are lifting across the country, there’s a light at the end of the tunnel. And as things slowly start to return to “normal,” marketers need to shift their strategies yet again. Today, we’re covering three trends to follow for effective marketing post-pandemic.