FiG Advertising and Marketing focuses on the end goal of a project or campaign. Art for art's sake is fine, but we create business tools, looking great just makes them more effective.
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Denver, CO 80202
LandTech Contractors needed a website redesign that would strategically position them in their field while boosting their search engine optimization. The FiG team spent many hours learning about their business so that we could create a site that effectively conveys their value proposition and differentiates them from competitors.View
Source Communications provides cabling and security solutions as well as point-of-sale hardware. As a brand, they always struggled to accurately convey their entire value proposition because they have so many diverse offerings and different customer audiences. Our team built a website for them that clearly depicts their three specialties and provides persuasive calls to action for all of their audiences.View
Wayfare Wellness is a therapeutic and sports massage service located in downtown Denver. The owner wanted to establish a brand that reflected cutting-edge therapeutic modalities intertwined with design elements of an old-world apothecary. We created a logo, referral cards, and website for Wayfare Wellness that effectively conveys the brand’s look and feel as well as the company values.View
We created a logo, business cards, website, and direct mail campaign for Ideal Health to establish their brand and value proposition. We continue to administer their site’s search engine optimization (SEO) through regular blogging, link building, and other tactics.View
LuxePak is a luxury brand whose flagship product is an upscale, stylish toiletries travel case. FiG was contracted to create the look and feel of the brand through the product design and packaging, logo, print materials, and website.
We started the project with market research into the luxury luggage world and made recommendations to the product designers on the color and look of the case.
Next, we created a logo that conveyed the brand’s sleek elegance and designed letterhead and business cards to match.
LuxePak’s e-commerce website had to display the product, communicate the luxury positioning of the brand, and introduce the owners of the company and their mission. To boost SEO, we maintain a blog and social media that drives traffic to the website.View
Source Communications needed a new web design with improved functionality, better content and mobile optimization. Their goal was to increase sales interaction via online forms and phone calls. FiG analyzed Source Communications’ existing website and mapped out a digital marketing strategy that would increase traffic and sales leads.View
Bayaud Enterprises' sub-brand Bayaud Document Services, came to FiG looking for a way to differentiate themselves from their parent brand. We discovered that it was very important for Bayaud Document Services to showcase their mission of employing people with physical and mental disabilities. They believe every one deserves the opportunity to work, regardless of physical, mental, or emotional disabilities. With that, they also wanted to be seen as a reliable and secure company. We started by redesigning their website to be more user friendly. We did this by showcasing their employees and services front and center on the homepage. We also made all contact information quickly accessible.View
FiG worked with The National Franchise Institute (NFI) to develop a logo and brand portfolio for their new business venture. The logo mark for NFI was developed to represent a wreath or shield. These symbols have been historically utilized by universities and other accredited organizations to project heritage and high standards of knowledge and wealth. This direction was chosen with the knowledge that NFI needed to emphasize their credibility in the franchise industry.
After the brand was created, we moved onto designing and developing their new website. The site needed to represent the brand, as well as showcase their offerings. This was accomplished by cleanly and professionally laying out all relevant information on a sophisticated navy background.View
Sport Shieldz offers new, innovative technology in concussion prevention. Sport Shieldz makes protective headgear that is designed to instantly dissipate the force of an impact to the head. What makes these caps so exceptional is that they absorb up to 90% of the energy at high-speed impact.
Sport Shieldz was looking for assistance from FiG to ramp up its SEO campaign by building more search traffic volume, increasing brand awareness through website updates, and creating engaging content. FiG did just that. Additionally, FiG took on the task of redesigning Sport Shieldz’s website. While still using their existing color scheme, FiG found a way to utilize the colors so the website had a richer, more sophisticated feel. FiG also added some eye-popping pictures to invigorate the user experience
Current Sea is a brand that FiG developed from the ground up. We started by meeting with the owner of the brand new company to fully understand their goals and mission. We gathered that Current Sea was determined to help new businesses get off the ground and start running full speed. To do this Current Sea needed a name that would gain recognition and a useable and scalable logo. From there we drafted a name that perfectly reflected their mission and values, Current Sea. Then we designed the logo to illustrate the skill, bravery, and difficulty it takes to navigate churning ocean waters and strong winds of opening a new business. A sail navigates the high seas and is the symbol of adventure and the mark of courage and fortitude. Using a sail in the logo alludes to Current Sea's expert ability to steer those clients through the rough seas of opening a business. Finally, the logo was taken and expanded into the full business packet including letterhead, envelopes, business cards, and greeting cards.
Based on market research, FiG developed a vibrant social media presence for Davidsons Liquors that over the next year doubled the number of people actively following their Facebook page. Significantly, these new followers and “likes” were not generated through paid “like campaigns”; rather, they were recruited as a result of quality content used in outreach campaigns.View
FiG Advertising and Marketing is proud to have been the agency of record for Amazing Moves Moving and Storage for over four years which has included all aspects of digital marketing. We have grown their Facebook following from less than ten to over 500, increased their organic search traffic by more than double through Search Engine Optimization techniques, and managed a successful seasonal Pay Per Click (PPC) Search Engine Marketing campaign year after year. All of these efforts have increase revenue, brand awareness, and helped our client grow their business.
FiG also has partnered with Amazing Moves to improve its digital marketing program:
Davidsons Liquors has been a sponsor of the Great American Beer Festival for multiple years, but with the help of FiG during last year’s event, Davidsons’ sponsorship presence was optimized both for cost and effectiveness. FiG assisted Davidsons in re-evaluating their sponsorship package, and in turn developed all new marketing collateral for the event.
With a complete redesign of the CourtSide Consulting brand, a new website was the obvious next step. By creating a clean and easy to navigate, fully mobile-responsive, website design, FiG Advertising and Marketing was able to share this new brand with the world. Not only did this site have a strong visual presence, but it was also a fully functional e-commerce site to allow visitors to subscribe to, and pay for, a library of HR solutions. This library was also designed and built by FiG to allow subscribers to easily find and utilize the extensive catalog of information and services CourtSide developed for them.View
To help drive DCCU website traffic, FiG ran a carefully constructed Google AdWords Pay Per Click (PPC) campaign. Over the first month, clicks more than doubled while the click-through rate remained steady at 3.4%. Analytics showed that these users spent more time on the site than the average generic user.
After years of being Ceramatec's website and digital marketing agency, FiG Advertising and Marketing was hired to redesign their tradeshow presence. For an established company like this, it was important to carry over familiar brand elements while maximizing visual impact.
This trade show booth was
Jefferson County Colorado has been a nexus in the debate over the public school system. With a recently-elected school board at odds with many parents and students, including national-news making student protests and walk outs, the community needed a place to get information, have their voices heard, and organize their activities. FiG Advertising and Marketing was brought in to create a central hub of information that activist parents and students could use to maximize their first amendment rights.
This site was:
FiG completely redesigned the website for Amazing Moves. Over time the information had become disorganized, the user experience suffered, and the site lacked an effective, unified goal or call to action. The new site from FiG not only reflected the company’s updated brand identity, but it was modernized to accommodate multi-media files, improve user experience, and maximize conversions. We put a significant emphasis on presenting helpful information that built trust and credibility. FiG received a MarCom award for this website.View
Artemis Vision was a small tech startup when first working with FiG Advertising and Marketing. As a strategic brand marketing agency, FiG was uniquely suited to develop the core brand and associated sales material to bring this product to market. The imaging software developed by Artemis Vision helps manufacturers and others automate visual inspection through optic sensors and video apparatuses.
After helping to develop Portocol’s brand (logo, portfolio, and initial marketing collateral), FiG translated Portocol’s new presence into a fully branded, user-friendly and functional website. Through thoughtful and strategic design, construction, and content development, the Portocol.com website now serves as a streamlined digital sales funnel for the Portocol Business Strategies team.View
FiG worked with CoorsTek to help design, develop, and launch a new website for their emerging sister company – CoorsTek Medical. By maintaining the consistency and history of the CoorsTek brand, but boasting new design elements and content, FiG helped to bring this new company to market through the development and launch of CoorsTekMedical.comView
When it was time to update the site that FiG had originally built for Staffscapes, they returned to us for a refresh. We designed a more modern, mobile-friendly layout and updated all of the content on the site. The site is content rich and has compelling calls to action throughout to capture more leads. We continue to optimize the site for search engines maintain their social media accounts.View
As the first 100% carbon fiber guitar, Viktorian Guitars had a unique challenge. FiG Advertising and Marketing's market research on their behalf determined that there would be skepticism in the market, despite the fact that the guitars had significant advantages in terms of weight and sound. The solutions was "The Viktorian Revolution," a marketing position based on the concept that there was a market for those looking to find a voice through a personal connection with their music and their instrument.
Each ad targeted:
FiG’s iterative and collaborative logo design process proved to be exactly the right approach for Abraxas Emporium & Hookah Lounge in Denver. Branding agency, FiG Advertising + Marketing, drew from the Abraxas team's initial themes of folklore, social eloquence, and what could be described as “geek culture.” After a final logo was approved, FiG went on to design business cards with a similar look and feel.View
Located in Highlands Ranch, south of Denver, Davidsons Liquors is one of the largest retail liquor stores in Colorado. Davidsons approached FiG looking for help to expand its distribution area and increase its draw in the immediate vicinity. In order to identify Davidson’s most valuable target market and the best messaging to help them reach these consumers, FiG:
When Coyote Visions Employment Solutions became The Personal Touch Career Service, this career coaching company needed a new visual corporate identity and brand. FiG designed a logo that suggested a comforting and nurturing environment for those seeking a new job or career advancement. The clean, aesthetic design infers professionalism and the firm’s results-oriented approach to working with clients and employers.
Bruce Peterka has more than two decades of CFO experience as well as an extensive background in QuickBooks consulting and training. He came to FiG well aware that his website did not reflect this range of skills and expertise. FiG created a new site that not only informed Bruce’s potential clients of the advantages of working with his company, but the site was “cleaner,” more sophisticated, and far more professional in appearance. In the new website, bolder navigation leads visitors quickly to the information they need and users now see clear calls to action that lead to meetings and consulting sessions with Bruce.View
CourtSide Consulting offers premier HR guidance for small companies, but the firm’s logo did not reinforce the company’s extensive scope of services. FiG created a logo that subtly reinforced the company’s brand. The new design used the primary letters in CourtSide’s name in the form of a maze, representing the essence of the firm’s consulting service: helping clients navigate HR management. The FiG team recommended staying with the orange and blue combination familiar to CourtSide’s clients, but changed the hues so that the colors were brighter and offered more contrast. This type of juxtaposition often is used to create tension, generating a degree of excitement, and draw attention. FiG received a MarCom Gold Award for this logo design.View
FiG worked with Portocol Business Strategies to develop their logo and brand portfolio. The logo concept was constructed around 3 fundamental ideas: “portal”, “protocol”, and “port of call”. Portal – as an 'entrance' or 'gateway' to better business, protocol – as a 'system' or 'structured path' to better business, and port of call – as a 'stop in your journey along the way'. The logo encompasses these ideas by incorporating the look of a portal, the structured flow of the objects/lines (protocol), and the objects passing through the “o's”, which represent ports of call. FiG then brought this concept full circle by building a color palette, adapting fonts, designing branded marketing collateral, and developing thoughtful content around sales materials.View
Ceramatec, a Salt Lake City-based advanced ceramic materials technologies and R&D company, needed a completely new website. The existing site was not user friendly, nor did it complement Ceramatec’s new brand strategy. Web traffic was relatively high but it was not growing significantly. FiG redesigned the website, improving navigation and highlighting new content. After FiG’s aggressive 12 month search engine optimization (SEO) focus and content upgrades, the site’s effectiveness was improved significantly:
An established software developer of CRM platforms, CRMCulture needed to make a splash at an upcoming developer conference, Aptean Edge, where the company planned to introduce the newest version of its Productivity Pack software (ProdPack). After learning more about the product, the company, the target audience, and the conference, FiG produced:
Denver Community Credit Union (DCCU) had maintained the same branded look and feel for decades, but when their charter changed to add two counties to their service area it was time to rebrand. FiG was brought in to help, and immediately conducted extensive market research, including surveys and focus groups. DUCC agreed with FiG’s recommendation that the new identity incorporate a monogram icon that implied expansion with letter forms creating concentric circles. This was combined with the tagline “Reach Further,” connoting ambition and progress. FiG developed a series of posters for the credit union branches that introduced the brand to customers.
At the same time, FiG undertook a complete makeover of DCCU’s website. It was clear that the existing site was not user-friendly and difficult to navigate. The goals for the new site were to:
FiG developed a new website featuring:
FiG also created a mobile friendly version of the website with information on rates, locations, and more.
As DUCC’s media buying agency, FiG coordinated a radio advertising campaign focused on home equity lines of credit (HELOCs) targeting Denver, Adams, and Arapahoe counties. FiG created the ads and placed them on five carefully chosen radio stations. In order to track the traffic and conversion rates, each ad used a different phone number and URL. The ads had specific and limited calls to action, so they drew responses primarily from motivated borrowers with predictably high conversion rates.
Founded in 2003, this Denver-based moving and storage company enjoyed steady growth from the start thanks to excellent service, value, and word of mouth referrals. The prevalence of the company’s distinctive red and black trucks around Denver didn’t hurt, either! In mid-2011 Amazing Moves began working with FiG to create an enhanced brand identity, leveraging their stellar reputation and the iconic trucks.
The first assignment was to produce a new logo that would leverage the recognizable colors and font from Amazing Moves’ current brand but take it further to better capture the essence of the company. FiG collaborated with the Amazing Moves leadership team and developed a logo that stayed consistent with the “classic” look of the company’s brand as portrayed on their trucks, with the addition of an elegant “classy” feel that reinforced the company’s record of premium service.
When the team at Fall River Consulting Group decided to rename the company Fall River Employee Benefits, the firm went a long ways toward better defining its service niche. FiG helped with this rebranding effort, contributing the tagline “Navigating the Current” that reflected the company’s proactive approach to helping its clients move within the dynamic world of employee health benefits.
The firm’s website required an extensive renovation, replacing the current misbranded and user-unfriendly site. FiG conceptually sketched out an ideal user experience and then designed and delivered a vibrant, well-organized site that clearly captured the company’s new brand. FiG received a MarCom Gold Award for the Fall River Employee Benefits site.View
Premier Data Systems develops customer relationship management (CRM) software solutions. The company approached FiG realizing they needed a more user-friendly website that included e-commerce functionality. FiG’s new site was launched, but after one year FiG was concerned about the relatively low conversion rates. Over a three month period FiG ran a series of A/B tests using multiple page designs to explore the effect on click-through rates. Based on the results, FiG determined that, in fact, the original design had the best results and making further changes ran the risk of confusing readers and reducing the likelihood they would dig deeper into the site.View
Denver-based soccer specialty retailer and wholesaler, Advantage Soccer, asked FiG for assistance in producing campaign collateral promoting its 2010 summer sale on equipment and apparel. Given that the sale coincided with the 2010 World Cup in South Africa, FiG developed wallet-sized cards with the World Cup first round schedule on one side and sale and store information on the other.
Teleo Builders is a construction contracting company specializing in kitchens and bathrooms. FiG produced a new logo and business card design for Teleo that created a balance between images of durability (using “heavy” font imagery) and aesthetics (adding in a stylish font). FiG received Honorable Mention recognition for the Teleo Builders logo at the MarCom awards.
FiG took on the challenge of rebranding Denver’s historic Petroleum Building, once the home of the renowned Petroleum Club. The owners had recently completed a major renovation of the building and it was now LEED-certified for energy efficiency. The challenge was to present those two very polar messages (historic and modern) and also reach out to diverse potential tenants that would be a natural draw for the building given its proximity not only to energy and banking firms, but the state capital building and Denver’s municipal buildings. The new brand successfully merged the messages and FiG revamped their branded materials to align with the new look.View
FiG Advertising and Marketing focuses on the end goal of a project or campaign. Art for art's sake is fine, but we create business tools, looking great just makes them more effective.