Marketing for Moving Companies - Brand Development Agency
Amazing Moves Moving and Storage is a local Denver moving company. Nearly a decade ago, Amazing Moves came to FiG Advertising + Marketing because they were facing a dilemma: their brand identity left customers found wanting. As a leading brand development agency, we knew we could help Amazing Moves resolve this problem and so much more.
The first step in brand development is defining who and what a company is. This is where we started with Amazing Moves. Our team worked to define not only their audience but also what the company could bring to those consumers that no one else could. Once we determined these defining factors of the Amazing Moves brand, we could get started.
One of the most common struggles that any brand development agency faces is the plethora of customers who’ve done a lot of the leg work, but ultimately end up with a “half-cooked” brand identity that includes aspects that simply can’t be changed because some of their loyal customer base already recognize those components as markers of the brand they trust. That was the case with Amazing Moves. Colors and font treatments had been established and applied to the moving trucks that were out making their mark in Denver. Those were the guidelines our brand development agency would be working within to push the envelope for Amazing Moves and tie their brand together in the various assets any business needs in today’s competitive market.
Once we had identified what we wanted the Amazing Moves assets to communicate through a cohesive and strategic brand identity, we began designing the logo. A business’ logo is the most tangible asset they have, giving consumers an easily recognizable emblem of what the brand represents.
While a logo is an integral part of a business, any brand development agency worth its salt knows that it is only the beginning. The next step is to begin applying cohesive brand standards to digital and traditional assets.
Amazing Moves came to us with a website. Unfortunately, our research showed that customers found themselves confused and overwhelmed online because there was not clear call to action or navigation of services. A lot is expected of a business website, but what it really comes down to is this:
- What does the business do?
- How do they do it differently than their competition?
- Who do I talk to when I’m ready to commit?
The UX experts at our brand development agency discovered that this information was not readily available to consumers on the current website. We quickly fixed that, designing out an aesthetically pleasing and functional website that offered consumers a positive user experience as they sought out moving companies in Denver.
Search Engine Marketing
Our brand development and web design efforts were supported by strategic marketing tactics, like search engine optimization (SEO) and pay-per-click (PPC) marketing. Over the past decade that our brand development agency has been working with Amazing Moves, we’ve done extensive keyword research so that the Amazing Moves website is strategically positioned to perform well when potential customers are looking for their services.
In any given month, we see more than 2,000 visitors spending time on the Amazing Moves site leading to a steady conversion rate of nearly 10%. This means that every month, the moving experts at Amazing Moves are talking to more than 200 potential new customers who are looking for their services. That’s about 10 new leads every business day - is your brand development agency showing those kinds of results?
Digital And Traditional Marketing Efforts
The buck doesn’t stop there, though. Our brand development agency has created an arsenal of strategically designed collateral that Amazing Moves leverages to stay in front of their target audience. In addition to the branding, web development, and search engine marketing efforts, we also manage:
- Email marketing
- Direct mail campaigns
- Social media marketing
- Video marketing - including the award-winning Make Your Move Amazing series
- Media buying
- Radio spots
- Additional collateral for special events and partnerships
Amazing Moves | FiG Advertising + Marketing
Over the years, Amazing Moves’ business has grown significantly, which attests to what strategic and innovative marketing efforts can do for small, local businesses. If you want to make your marketing efforts AMAZING, contact our brand development agency to get started.