Ski Resort Marketing - Arapahoe Basin

If ever there was a ski area that’s vibe was described synonymously by locals, national and international visitors, Arapahoe Basin, aka The Legend, is it. So when the ski area was ready to go through the largest expansion the industry had seen in years, they needed an agency that could promote growth while protecting the legendary brand’s position. Adrenalin Sports Marketing (a division of Real FiG Advertising + Marketing) was called to deliver the goods and has served as their agency of record ever since. Adrenalin’s responsibilities continue to grow to fulfill the ski areas promotions of spring and summer events.

The Result

Arapahoe Basin skier visits continue to increase and have moved them into the top 10 most skied areas in Colorado.