Chicago Auto Show

Trade Show Event Marketing - Chicago Automobile Trade Association

For two years in a row, Adrenalin (a division of Real FiG Advertising + Marketing) gave the Chicago Automobile Trade Association extra horsepower with the creation of online creative campaigns to drive attendance of women and millienials to the biggest event in Chicago. The Chicago Auto Show. Adrenalin created narratives and visuals that inspired the target audience to consider the Auto Show for the first time. Adrenalin created online ads, landing pages, audio scripts and handled the run of the campaign including media buy and management.

The Result

Over two years running a 14-day campaign, the Chicago Auto Show was introduced through over 22 million viewers resulting in over 50 thousand visitors to the campaigns landing page.

"We engaged Adrenalin to develop a campaign to help us reach non-traditional audiences with messaging that goes beyond our typical annual awareness advertising. Adrenalin dug in to develop a deep understanding of what we were trying to accomplish, strategically guided us towards mediums we would not have sourced on our own and delivered outstanding creative elements. Throughout the entire process Adrenalin applied their expertise and offered fresh perspective; they truly became a valued extension of our team."

– Tim McBride | Director of Marketing


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