Chicago Dogs - Sports Team Branding

Chicago has a new team in town and owners knew that introducing this franchise would have its unique opportunities in such a competitive sports city. After deciding on a name that captures the spirit and culture of the city, they knew they could turn to Adrenalin (a division of Real FiG Advertising + Marketing) to create a mark that ties it all together. Playing their inaugural year May 2018 in the American Association of Independent Professional Baseball, The Chicago Dogs wanted to have a fresh, clean mark that all Chicagoians would be proud to represent nation wide.

The Result

Over two years running a 14-day campaign, the Chicago Auto Show was introduced through over 22 million viewers resulting in over 50 thousand visitors to the campaigns landing page.

"Adrenalin understands the business of sports marketing and design better than anyone I’ve worked with."

– Shawn Hunter | Co-founder and Managing Partner