GOLFTEC - Branding
Like developing brands, golf is a game of inches where simple adjustments can make a world of difference in your performance. GOLFTEC. opened their first training center in 1996 and have since taught over 7 million lessons. The company was driving hard and was in need of a brand refresh to support their growing efforts and 200 world-wide locations. Adrenalin (a division of Real FiG Advertising + Marketing) and their team did a full brand analysis and worked with leadership at GOLFTEC to build a brand platform that was a hole in one.
Adrenalin galvanized the franchise system more closely around the true benefits of the brand. The new strategy and rebranding led to a redesign of their retail space and customer interaction.