National Ski Patrol - Branding Development

With more than 28,000 members serving over 650 patrols, the staff at National Ski Patrol’s (NSP) main office recognized a need to provide their regional directors with guidelines that would allow them to accurately present their affiliation to the parent organization. Located at the base of the Rocky Mountains and a few miles west of Adrenalin Sports Marketing (a division of Real FiG Advertising + Marketing), leaders of NSP didn’t need to travel far to find an agency that could provide them the expertise necessary to present the solutions they needed. Working closely with NSP directors and staff members, Adrenalin developed an action plan that led to the creation of a comprehensive brand style guide. The electronic publication delivers the values and strengths of the organization and provides usage guidelines necessary to enhance NSP’s global story.