Pactimo - Sports Marketing Campaign + Brand Strategy Development

Comfort, style, durability, and performance: These words perfectly describe Pactimo’s premium cycling and athletic team apparel. But if you're looking for the one word that separates them from all other brands, the word "unique" comes to mind. When Pactimo ownership was looking for an agency that understood the cycling and athletic apparel industry, they turned to Adrenalin Sports Marketing (a division of Real FiG Advertising + Marketing).

What took place during the course of this professional relationship was days of discussions that would transform and help Pactimo become the leader they are today. A brand strategy was created to educate consumers around the world on Pactimo’s custom jersey manufacturing for pro cycling teams and their one-of-a-kind designer collection for consumers. Elements of the campaign including website design, print advertising, the “Shift Gear” tagline, and a brand style guide depicting proper usage of the elements were all part of Adrenalin’s deliverables.

The Result

Pactimo is a three-time honoree of the Inc. 5000 Fastest Growing Companies in America and was a 2011 winner of the Colorado Companies to Watch award.


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