Pigeon Mountain Industries - Successful Brand Growth + Development

Founded in the late ’80s by Steve Hudson as a caving rope company, Pigeon Mountain Industries (PMI) has grown to one of the most trusted rope companies in the world. Be it wind turbine repair, bridge and dam inspections, fire rescue, or any other facet of the vertical world, PMI is synonymous with words like trust, reliability, craftsmanship, and US Made. When searching for an agency to help grow the brand, PMI executives met with Adrenalin Sports Marketing (a division of Real FiG Advertising + Marketing) and knew right away that they found a partner that put the same care into building a brand as PMI put into rope and supply development. Adrenalin serves as the agency of record for PMI and is responsible for all creative and brand positioning through the execution of online and print campaigns, catalog production, and web design.

The Result

PMI has doubled its manufacturing and is currently producing more products than any other time in the company's 30+ years in business.