Reynolds Cycling

Sports Marketing + Advertising Campaign - Reynolds Cycling

Reynolds Cycling was on the verge of introducing the fastest wheelset in the world and needed an agency that could present scientific engineering in a compelling fashion to mass audiences. Wind tunnel testing would ultimately prove the wheels were superior, but advertising had to be created and placed prior to testing. Adrenalin Sports Marketing (a division of Real FiG Advertising + Marketing) worked closely with ownership and engineer Paul Lew to create a compelling storyline based on Reynold’s proprietary computational fluid dynamics—software that projected wind tunnel results.

The Result

Sales of the new wheelsets achieved their initial projections and set up the platform for future success.


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