Growing USA Triathlon With Effective Sports Marketing Campaigns
Amongst the sports that combine skill, endurance, and competitiveness, triathlons lead the way. With the desire to increase membership and take their organization to a new level, USA Triathlon knew that Adrenalin Sports Marketing (a division of Real FiG Advertising + Marketing) has experienced great success with other National Governing Bodies (including USA Water Polo, USA Volleyball, USA Bobsled, USA Boxing, and USA Wrestling to name a few). That impressive experience made our marketers a natural choice for USA Triathlon and their growth needs.
Adrenalin jumped right in with gusto and developed a campaign that challenged the competitiveness of USAT members to compete at a higher level. Bikers and runners were called out in targeted advertisements and were dared to give a triathlon a try.
The multi-year campaign greatly contributed to a 60% increase in USAT membership.