Amongst the sports that combine skill, endurance, and competitiveness, triathlons lead the way. With the desire to increase membership and take their organization to a new level, USA Triathlon knew that Adrenalin Sports Marketing (a division of Real FiG Advertising + Marketing) has experienced great success with other National Governing Bodies (including USA Water Polo, USA Volleyball, USA Bobsled, USA Boxing, and USA Wrestling to name a few). That impressive experience made our marketers a natural choice for USA Triathlon and their growth needs.
Adrenalin jumped right in with gusto and developed a campaign that challenged the competitiveness of USAT members to compete at a higher level. Bikers and runners were called out in targeted advertisements and were dared to give a triathlon a try.
The multi-year campaign greatly contributed to a 60% increase in USAT membership.