Boosting The Brand Position Of USA Weightlifting
USA Weightlifting (USAW) is the National Governing Body (NGB) that oversees the sport of weightlifting in the United States. To properly position the sport to its growing membership, USAW leadership turned to Adrenalin Sports Marketing (a division of Real FiG Advertising + Marketing) to help them lift their brand to the top and convey its message across all events. Starting with a quick analysis of USAW's past efforts and progress to date, Adrenalin was able to gain key insights into the sport and how it was perceived by members, non-members, and partners alike. Our marketers then used those insights to reposition USAW across the nation as the authority on all things related to weightlifting.
Adrenalin delivered a full platform that extended across promotional and on-site materials including custom logos for each event. The new-look was viewed by many as a fresh and energized feel for the existing sport of weightlifting. The professional upgrade has increased USAW's recognition across all their events worldwide while strengthening its brand position amongst other events in this competitive industry space.