Successful Sports Marketing Campaign For USA Wrestling
Adrenalin Sports Marketing (a division of Real FiG Advertising + Marketing) has a long history working with National Governing Bodies (including USA Triathlon, USA Volleyball, USA Bobsled, USA Boxing, and USA Water Polo just to name a few), so it was no surprise that when the NGB of the toughest sport needed a member benefit and education campaign they asked Adrenalin to join their team. Recognizing that some of America’s top leaders (including presidents, congressmen, and top CEOs) gained their leadership skills through USA Wrestling, Adrenalin set out to develop a storyline and brand message based on three words, “Success Starts Here.”
Posters featuring successful athletes who got their start in wrestling, including NFL receiver Roddy White and MMA Champion Mike Brown, were just part of Adrenalin’s deliverables. Coaches' handbooks, schedule posters, and club membership booklets were also developed to help USA Wrestling grow membership and gain positive recognition.
USA Wrestling membership has grown by 10% following our marketing strategy and that growth rate continues to climb.
“Dan and the creative team at Adrenalin were great to work with. They provided fresh ideas, a great look, and a solid branding strategy for the organization. As a result of working with Adrenalin, our coaches and clubs organizers had high-quality marketing materials to promote the organization. This was one of the drivers that led to this year’s strong membership growth.”
– Les Gutches | Associate Executive Director